Anna Librekht

80 level research doesn’t get tired of researching futuristic topics and is happy to reveal another exciting research: The use of AR doesn’t stop with games and entertainment (like Pokémon GO) and filters and masks on Snapchat or Instagram. Brands use AR for marketing and retail distribution, which changes customers’ experience by adding another interaction between a brand, its products and the end-user (consumer).

To run a business in China, a lot of aspects and peculiarities have to be taken into consideration to be successful on the market. Because Chinese culture is different from what Western businessmen do, misunderstandings and misconceptions are inevitable for inexperienced and poorly informed businessmen.

The 80 Level Research team presented a new report where it explored the indie games genre and closely looked at its audience trying to understand who indie gamers are, what fuels their drive to play, which game attributes lead to purchase, and more.

The 80 Level Research team conducted a series of interviews to learn more about the current state, difficulties, and prospects for the evolution of user-generated content in games.