Southeast Asia as a Key Player in Mobile Game Development

By the end of 2025, the SEA games market is projected to reach $14.79 billion, with expectations to increase to $21.13 billion by 2030. Moreover, SEA remains one of the key regions in the global mobile gaming industry, presenting important opportunities for developers. According to Sensor Tower, SEA ranked second for mobile game downloads in Q1 2025, with 1.93 billion new installs, which is a 3% rise from Q4 2024.

Statista experts highlight that, in 2025, SEA developers were more focused on creating free-to-play mobile games, which were monetized through in-app purchases and advertising. Vietnam became the leader in the share of games with in-app ads (89%), while Singapore dominated in the percentage of games with in-app purchases (74%).

Want to dive deeper into SEA and other gaming markets? At 80 Level, we create market research reports that help developers, studios, publishers, and investors make smarter decisions. Now, on our Gumroad page, you can find our most valuable reports on the gaming industry.