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Irina Ignatova

LinkedIn

Head of Research & Consulting

Berlin

www.linkedin.com

A $24b Market: Why Do Game Studios Pay Influencers

The value of the global influencer market has tripled since 2019, reaching $21.1 billion in 2023. Let’s dive deeper into aspects of this promising industry.

Irina Ignatova

Aug 15, 2024

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Global Wireless Infrastructure Revenue Increased by 20%

In the Spring Edition of the Quarterly Report, Xsolla explores the evolving dynamics and innovations of telcos paired with gaming businesses. 

Irina Ignatova

May 23, 2024

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The Number of Smartphone Users Quadrupled From 2014 to 2023

In this pivotal Spring 2024 edition of "The Xsolla Report: The State of Play," Xsolla delves into the evolving dynamics and innovations shaping our industry, emphasizing the burgeoning realm of mobile gaming. 

Irina Ignatova

May 21, 2024

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Women In Gaming: The State of Play, Xsolla Quarterly Report 2024, Winter Edition

In this volume of The Xsolla Report, experts explore the growing influence of women in gaming. 

Irina Ignatova

Feb 26, 2024

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Behind the Screens: The Salary Stats in Gamedev

80 Level Research Team surveyed a pool of over 1000 respondents, all actively engaged in various facets of game development.

Irina Ignatova

Feb 07, 2024

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State of Game Development Industry 2023: Mental Health and Workplace Culture

80 Level Research surveyed 500+ gaming industry professionals to gain insights into workplace culture and different ways of supporting employees’ mental health.

Irina Ignatova

Dec 11, 2023

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The Potential of Digital Twins in the Metaverse

In order to gain a deeper understanding of digital twins and their integration within the metaverse, the 80 Level Research Team has executed comprehensive research.

Irina Ignatova

Sep 18, 2023

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Adopting New Solutions: Cloud Gaming & More. Gamers POV

The gaming industry is evolving rapidly, driven by technological advancements and changing consumer demands. This market research of the 80 Level Research Team aims to explore the various aspects of future development in the gaming industry.

Irina Ignatova

Aug 22, 2023

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Navigating Character Creation in Metaverse

The rise of the metaverse has opened up new opportunities for gaming and virtual experiences, allowing players to immerse themselves in entirely new worlds and environments. In this article, we'll explore the concept and possibilities of "Character Creation" within the metaverse.

Irina Ignatova

May 16, 2023

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Partners

The world's most open and advanced real-time 3D creation tool for photoreal visuals and immersive experiences.

Reallusion software is a platform for digital human character creativity and animation. Emphasizing character scalability for creative and industry projects, Reallusion real-time characters are populating across Media and Entertainment, Metaverse, Digital Twin factories, Architectural visualizations, and AI Simulations.

Unity Technologies created Unity engine – one of the most popular game-creation tools in the industry. The Unity engine is far and away the dominant global game development software. More games are made with Unity than with any other game technology. More players play games made with Unity, and more developers rely on our tools and services to drive their business.

Innovative online courses for a successful career in the Art, Games & VFX industries.

Vertex School is a leader in online Game Design classes that offers intensive Bootcamps based on the ever-changing needs of the gaming industry.

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