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65% of Consumers Crave Brands To “Wow” Them Via Interactive Content
Experiential marketing covers a range of elements: from creating small virtual items to developing an entire game dedicated to a brand. But why does interactive content outperform traditional advertising?
Anya Gulyaeva
Dec 19, 2024
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Here's What Game Development Studios Appreciate in Outsourcers
In the previous article on outsourcing, we explored reasons for gaming companies’ discontent with outsourcing. Let's find out how to avoid negative experiences and make the cooperation successful.
Anya Gulyaeva
Sep 06, 2024
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Is Outsourcing More Cost-Efficient Than In-House Gamedev?
When it comes to counting costs, outsourcing is usually considered less expensive than hiring a full-time employee. 80 Level conducted a study on the state of outsourcing in gamedev to get to the core of it.
Anya Gulyaeva
Jul 30, 2024
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Southeast Asia: Gamedev Outsourcing Giant or IP Creation Hotbed?
Southeast Asia is a vast region that covers six primary game markets: Indonesia, Thailand, Vietnam, Singapore, Malaysia, and the Philippines. In 2023, the gaming market volume was $5.61B, where 66.4% of gaming revenue came from the mobile segment. This makes SEA the fastest-growing mobile gaming industry in the world.
Anya Gulyaeva
Apr 10, 2024
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State of Game Development Industry 2023: Job Search and Hiring Trends
Check our 80lv Research State of the Industry report part 2: an extensive examination of workplace culture, mental health, and HR trends.
Anya Gulyaeva
Dec 19, 2023
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B2B in South Korea: 8 Tips To Build Trustful Relationships with Koreans
Doing business in South Korea can be challenging for Westerners; a lot of aspects and differences in cultures have to be taken into consideration. This research seeks to explore the best practices in South Korean business relations that would help to be on the same page with Koreans.
Anya Gulyaeva
Aug 10, 2023
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A Visitor’s Guide to the African Game Development Industry. Part 2: Consumer Market Insights
In this research, 80 Level Research team aims to present insights on the consumer market in Africa (the economy, game audience and their preferences, and also payments solutions) in order to equip the region's development decisions with facts.
Anya Gulyaeva
Mar 22, 2023
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Riot Games Calls Netflix Using AI for Arcane Image "Disrespectful" to Artists
Artists meanwhile disrespecting carriage drivers and horse breeders by...·Anonymous user
Riot Games Calls Netflix Using AI for Arcane Image "Disrespectful" to Artists
Netflix did a poor job using the AI tool to fit all possible formats....·Anonymous user
65% of Consumers Crave Brands To “Wow” Them Via Interactive Content
its a great insight to know·Patellll parth
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