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Guardian reports that expenditures on Candy Crush Saga during the 2014 calendar year amounted to $1.33 billion. However the in-app purchases dropped subsequently during the last year.
During the second half of 2013 the overall expenditures on in-app purchases in Candy Crush Saga were registered at $1.04 billion. During the 18 month period over $2.37 billion were spent on Candy Crush. Analysts believe that since its release in 2012 Candy Crush Saga earned in total over $3 billion.
However the peak activity of Candy Crush Saga users is over. King’s game received over $551m in the third quarter of 2013. Since then it all went downhill: $493m (Q4, 2013), $429.5m (Q1, 2014), $360.5m (Q2, 2014), $277.4m (Q3, 2014) and $263.8m (Q4, 2014). Nevertheless this game continues to be one of the most lucrative mobile game in the world.
King is worried by the decline of the games’ revenues. The company has been making lots of other games in the Saga series and reduced its reliance on Candy Crush Saga. This strategy was successful. In 2013 the game accounted for 78% of King’s gross bookings, and in 2014 it was just 45%.
The company also has a lot of users. In the Q4 2014 King had 356 million MAU and 8.3 million of them actually pay for in-app goods and services. On average these gamers spend $23.42 a month within all King’s games.