EA has created brand new division called Frostbite Labs, which will be working on technology that is said to potentially revolutionize the
EA has created brand new division called Frostbite Labs, which will be working on technology that is said to potentially revolutionize the industry. This division includes a team of 30 to 40 “highly specialised” researchers, split across offices in Stockholm and Vancouver. It is stated that its projects will cover “profound” and “out there” areas of technology development.
How you’re seen as a virtual human in that world is something we need to solve for.
Another big step will be deep learning, or the ability to procedurally generate complex creations using algorithms – unlike AI does.
This could be a way for Frostbite engine to save time when initially concepting in-game levels- it could potentially produce a basic map without the need for manual work.
If we can get a base set of levels created that the artists and levels can then go in and alter, imagine just much time we’ve won and how much more time we can spend on iterating on the game instead of actually making the game,” Söderlund enthused. “In a sense, it should drive economy of scale and should also drive a better product.
Innovation is not something you have to ask permission to do,” he said. “This is something that has to be in our DNA. It’s something that should be ingrained in the culture of the company.