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A crowdfunding campaign for a card game Exploding Kittens gathered almost 2 million dollars in a day. Fully funded in 20 minutes. This is what crowdfunding is all about.
The game Exploding Kittens asked for $10,000 yesterday. The goal was funded in 20 minutes and later this project became an instant viral hit. The game got over $1.9 million from 48,625 people. And it’s only its second day on the platform. The campaign is going to be active till February 19.
Exploding Kittens was designed by Matthew Inman (The Oatmeal), Elan Lee and Shane Small (former Xbox developers). It’s a relatively simple card game where players draw cards until one unfortunate person picks up an exploding kitten and loses.
The deck is made up of cards that let you avoid exploding by peeking at cards before you draw, forcing your opponent to draw multiple cards, or shuffling the deck. The game gets more and more intense with each card you draw because fewer cards left in the deck means a greater chance of drawing the kitten and exploding in a fiery ball of feline hyperbole.
For $20 you can get a standard 56-card set, instructions and a box. For $35 you can get a special version of the game with extra cards that are incredibly violent and fun (definitely not for kids). So far the majority of backers chose the 35-dollar version.
Experts are surprised by the Exploding Kittens’ success. Developers thought that Kickstarter no longer provides the necessary financial support for games. However this simple and fun project proved them (including ourselves) wrong.