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The company is planning to implement video game monetization practices to reach greater financial results.
Tabletop RPG Dungeons & Dragons seems to keep enjoying its popularity, however, according to recent reports, companies in charge of the game's publishing are not quite satisfied with its financial results and, apparently, plan to implement video game monetization models to reach greater financial heights.
As reported by Dicebreaker, during a recent investor-focused web seminar, Hasbro CEO Chris Cocks and Wizards of the Coast CEO and president Cynthia Williams discussed the future of D&D noting that the game is currently lacking monetization.
"D&D has never been more popular, and we have really great fans and engagement. But the brand is really under-monetized," Williams said.
Cocks and Williams believe that D&D players need to be provided with sources that can "unlock the type of recurrent spending you see in digital games." According to Williams, currently, in D&D, dungeon masters represent the largest share of paying players (despite only accounting for 20% of all D&D player base), while casual players who control a single character don't spend enough to play the game.
It's unclear what video game practices Hasbro and Wizards of the Coast are planning to borrow as Cocks and Williams didn't name any specific games as examples.
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