Blippar gets $54 million through funding

Blippar has gained $54 million through funding, which will help it power the future of visual discovery. As stated, the round was led by Khazanah Nasional Berhad.

Blippar is London original, which became known thanks to some notable big-brand tie-ups to promote movies, Kit Kats, Guinness and more. Users, who download Blippar app can take their devices near products and get additional info.

The company has been creating its machine-learning and artificial intelligence for some years with 60 engineers in its San Francisco and Mountain View offices, and 300 employees in total spread across 14 offices around the world. Extra $54 million are said to expand its engineering prowess and presence in San Francisco.

2016 is poised to be the biggest year in Blippar’s history as we not only expand our breadth and depth as a business — across our team, technology capabilities and product offerings — but also reach new heights with our vision to become a true visual discovery engine for the physical world. This latest funding round will allow us to continue to capture top engineering talent, further grow our leading global install base, create one-of-a-kind campaigns for our brand partners, and achieve our vision for an era in which everyone has access to unlimited knowledge of the world around them, regardless of language or education.

Ambarish Mitra, Blippar cofounder and CEO

Back in October, Blippar announced a new R&D arm for expansion towards VR. The first Blippar Lab-branded product was Cardio VR for Google Cardboard, which helps children learn about the human body through VR. The company is also said to be interesting educational sector of its products.

Source: gamesbeat