The Super-backers of the Shenmue 3 Kickstarter

The Super-backers of the Shenmue 3 Kickstarter

From its announcement at E3, to the end of its Kickstarter campaign 32 days later, Shenmue 3 has managed to raise $6,333,296 from 69,320 backers. It became the highest funded video game in the history of Kickstarter. Although the campaign is all done and over with, the question is – how much is a backer willing to pledge?

From its announcement at E3, to the end of its Kickstarter campaign 32 days later, Shenmue 3 has managed to raise $6,333,296 from 69,320 backers. It became the highest funded video game in the history of Kickstarter. Although the campaign is all done and over with, the question is – how much is a backer willing to pledge?

On the Shenmue 3 Kickstarter page, we can see that there are 68,231 backers who each pledged between $5 and $900. As a collective they contributed $5,717,296. In addition to the smaller amounts that were pledged, there were 1089 super-backers that each gave $1,000-$10,000 which all together amounts to $616,000. We have created an infographic using Slemma, to visualize the statistics we have gathered.Looking at the infographic above there is a huge drop in the number of backers from $3,000 (22 backers) to $4,000 (2 backers). However, there is a big jump from $6,000 (4 backers) to $10,000 (13 backers). It’s interesting to see the number of backers rise back up as prize points get higher and higher.

On the Shenmue 3 Kickstarter page, we can see that there are 68,231 backers who each pledged between $5 and $900. As a collective they contributed $5,717,296. In addition to the smaller amounts that were pledged, there were 1089 super-backers that each gave $1,000-$10,000 which all together amounts to $616,000. We have created an infographic using Slemma, to visualize the statistics we have gathered.Looking at the infographic above there is a huge drop in the number of backers from $3,000 (22 backers) to $4,000 (2 backers). However, there is a big jump from $6,000 (4 backers) to $10,000 (13 backers). It’s interesting to see the number of backers rise back up as prize points get higher and higher.

What if there was a $12,000 amount that a backer could pledge? What about $15,000? $20,000? How many people would be willing to pay that much money, and what is the most that they would be willing to pay?

It seems that people truly are willing to pay almost anything. So maybe having really high price points on your Kickstarter is a good idea, as long as there are great rewards that come with contributions made. I mean, backers need incentive too you know?

P.S.

Peter Campbell is one of the lucky few who paid $10k to have dinner with the Shenmue III creator!

80lv-superbacker

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