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According to the fresh press-release GameStop – one of the biggest game retail chains in US – is going to launch its own game publishing division GameTrust.
The new branch is going to distribute and market projects from a lineup of developers that includes the creators of the “Trine,” ”Deadlight” and “Ratchet & Clank” series. GameStop will try to have as little influence on the developers as possible. GameTrust’s developers will retain full creative control over their work.
“Clearly, from the pedigree of these first four partners that we’ve signed on, they’re not going to let a bad game go out the door,” said Mark Stanely, vice president of internal development at GameStop.
So far GameTrust has signed the following teams:
- Finland-based “Trine” creator Frozenbyte.
- Irvine, Calif.-based “God of War: Chains of Olympus” developer Ready at Dawn Studios.
- Madrid, Spain-based “Deadlight” studio Tequila Works.
Burbank, Calif.-based “Ratchet & Clank” creator Insomniac Games.
GameStop is also the publisher of “Song of the Deep,” a side-scrolling adventure from Insomniac Games. This is a game about a young girl who goes searching underwater for her lost-at-sea fisherman father. It doesn’t seem like the company is interested in partnering with smaller indie developers. Most of its new clients are very big and influential studios.
It’s not clear how the whole thing will work. Seems like Grapevine, Texas-based company, which operates more than 6,900 stores in 14 countries and owns kongregate.com, will start to compete with it’s own clients – game publishers. However GameStop believes this branch is going to operate independently and not going to take on take on other publishers.
“This is a largely ignored space. Honestly, we’re not going to be looking at big $15 million-plus franchises right now,” he said. “We’re looking at smaller games and launching them at times of the year where we stay away from that massive fourth quarter craziness,” said Mark Stanely.
Source: The Associated Press