From Samurai To Super Mario: Japanese Gamers Research

As a global leader in the gaming industry, Japan has been instrumental in the development of popular gaming franchises, such as Super Mario, Pokemon, and Final Fantasy, among many others. This research will provide valuable insights for game developers, marketers, and industry stakeholders looking to enter the Japanese gaming market.

Cloud Playtesting: Advantages, Disadvantages, Supply & Demand

Playtesting is a crucial step in the game development process. With the rise of the cloud, the increase in users from 160.2 million in 2021 to 220.2 million in 2023, as well as the growth in market capitalization from $1.3 billion in 2021 to $2.3 billion in late 2022, playtesting in the cloud is becoming a popular option for game developers. This research will discuss the advantages and disadvantages of playtesting in the cloud and provide insights into the current supply and demand of cloud playtesting solutions.

80 Level Research: Augmented Reality – Present Tools for Business Use

80 level research doesn’t get tired of researching futuristic topics and is happy to reveal another exciting research: The use of AR doesn’t stop with games and entertainment (like Pokémon GO) and filters and masks on Snapchat or Instagram. Brands use AR for marketing and retail distribution, which changes customers’ experience by adding another interaction between a brand, its products and the end-user (consumer).

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