Matthew Ball, a venture capitalist who worked as the Head of Strategy for Amazon Studios and as a Director at the Chernin Group, shared his thoughts on the future of video gaming, analyzed the media industry and the position of video games in it. He also took a look at the cultural side of gaming, and how its image has changed over the years while discussing seven reasons why video gaming will be leading the entertainment industry.
He believes that TV won't get back on its level of 5 hours per day, because currently there are more options to spend your leisure time. There's TikTok, Snapchat, and Fortnite. And the latter can be seen as a real competitor even for Netflix. There's an abundance of different kinds of content now, and the usual viewer more often than not asks the question of "whether to watch smth", rather than "what to watch". So passive time at the couch rapidly gives way to interactive entertainment, such as videogames.
Gamers don't play the online game to finish it, they play it for the sake of the competitive play. And that is what differs gaming from other types of media entertainment.
A unique feature of video gaming world is the way feedback and communication work. Game developers constantly release updates, add new features and fix bugs. And they get all the data from players. But what's more important - this is something that was a part of the gaming community for years when other media companies are only just trying to develop their relationships with consumers.
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