this is an Excellent article, the way its set out with the vids and pics. very technical but not rambley. I learnt alot out of it.
Bob would have been proud
Congratulations Lukas:) Amazing piece of 3D parametric shader:) thank You for sharing Your knowledge:)
From August 3rd to 6th, 2018, the 16th ChinaJoy will once again be honored coming on stage at the Shanghai New International Expo Center. In the past ten years, ChinaJoy, as the benchmark of the industry, has been rising year after year in the area of the exhibition hall, the number of exhibitors, the number of exhibition attendants, and the media coverage intensity, and has long been among the world’s top digital entertainment exhibitions.
Under the new industry situation, the 16th ChinaJoy in 2018 will continue to introduce new ideas in the exhibition hall planning and exhibition themes, further improve the exhibition with game as the core, covering the digital entertainment field (including animation, comic, e-sports, broadcast streaming, internet video & music, e-literature, VR/AR, smart entertainment hardware, etc.) to meet the huge demand of exhibitors for “cross-border integration” and “promote fan economy” and provide a more complete audience on-spot experience form and business cooperation services, and advance with the times and adapt to the trends based on the past, cater to the tide of industrial development, and continue to promote industrial development.
Cross-Era ChinaJoy has been flourishing since its inception. The ebb and flow of the times swept the industry chain quietly, which also allowed ChinaJoy, which represents the development of new technologies and the future of entertainment, to go beyond the single concept of game shows and become the world’s No. one digital entertainment annual event in the world. In addition to games, the development of animation, comic, music, film & television industries has continued to accelerate, with its distinctive core values and derivative forms of pluralism and diversity; the field as to broadcast streaming, e-sports, social platforms, short videos etc. has gradually grown into the main driving force driving the growth of the digital entertainment industry, attracting major companies at home and abroad to actively deploy, lest they miss the next hurricane-class “wind” that emerged in the new era.
With the trend of deep integration among various industries in the digital entertainment industry, concepts such as ACG, broadcast streaming, e-sports, VR/AR technology, video game interaction, and artificial intelligence have risen rapidly and are heating up. The new wave of industrial development is coming soon. This is not only a stand-alone dance of one certain carrier, but also has more carriers for different groups of people. At present, it is deeply rooted in people’s minds to advocate positive, healthy, and up-to-date new entertainment experiences with ingenuity and new ideas and positive energy. The organizers of ChinaJoy, who have for years remembered, have also adjusted to the trend, constantly adjusted and upgraded the exhibition’s positioning, layout and structure, and continuously enhance and promote the new ecology of digital entertainment industry with sharing, cross-border, opening, and integration as the core.
Entertainment is a human nature. With the rapid advancement of technology, the blowout era of universal entertainment has come; it is precisely because the people’s increasing cultural consumption demand has been fully released in recent years, and the digital entertainment industry continues to create greater value. At present, a series of new technologies and new elements such as AI, MR, big data, and cloud services have brought new changes and opportunities for entertainment; while capital investment has increasingly returned to rationality, technological innovation has become the core competitiveness of enterprise development; In recent years, major manufacturers have adopted “going global (oversea) and introducing (importing)” methods, which have made many popular works shine, creating new wave of consumer spending, and further breaking through the previously existing industry barriers, and with cross-border linkage, to promote the sustainable prosperity and development of the industry.
The 16th ChinaJoy in 2018 is not only exposure of cutting-edge science and technology with both topical and entertaining features, but also provide unprecedented commercial value and social influence for manufacturers at home and abroad to make more smart products available. It is possible to make great appearances and make more cutting-edge technologies into life scenes. People can experience the most exciting game products at the ChinaJoy exhibition spot, collect the most fashionable animation peripherals, experience the VR/AR masterpieces, see the fiercest competitions, watch a variety of live webcasts, and experience a variety of “black technology” smart entertainment hardware. The digital entertainment industry enterprises at home and abroad throughout the world are seamlessly connected to each other and collided with bright sparks in front of the majority of Chinese consumers. As a mirror of the development of the industry, ChinaJoy allows people to experience new entertainment lifestyles and feel the power of science and technology. Numerous domestic and foreign industry companies are also poised for the most exciting of the hundreds of thousands of enthusiastic players attending the exhibition for sensory experience of the most exciting “black technology”!
Standing on the turning point of the era, there are too many that may be waiting for us to explore, and too many opportunities are waiting for us to discover. Looking ahead, with the passage of time, the development of technology will bring about tremendous changes in our lives. For the majority of companies, no matter in planning to promote their own products, or planning to find business opportunities and partners in the global market, ChinaJoy exhibition will undoubtedly be an excellent promotion platform.