How Does Steam Promotion Help Indie Sales?
Subscribe:  iCal  |  Google Calendar
Shenzhen CN   12, Nov — 15, Nov
Busan KR   15, Nov — 19, Nov
Minsk BY   15, Nov — 17, Nov
Minsk BY   16, Nov — 19, Nov
Philadelphia US   30, Nov — 3, Dec
Latest comments

wow that was iformative and light at the same time. like the cookie

by John Mittal
6 hours ago

Many Oils like Kannauj Attar Manufacturers, Perfume Dealers in Kannauj, Kannauj Perfume Buy Online are available only one place. Yes this is the for further details you can check product page.

by Mahesh Jain
7 hours ago

Majority of the students choose their preferred language as Hindi while pursuing their IAS studies. IIIASA is the best Jaipur IAS coaching institute for Hindi medium students and help them crack the examination accurately.

How Does Steam Promotion Help Indie Sales?
5 October, 2015

Steam is not the ideal system because hundreds of games are being released there every week and many companies are facing really tough competition, drowning in the flood of numerous indie titles. However, if Steam loves you and your game gets a nice promotion, you’ll definitely benefit from Steam’s huge user base. Here’s a little report published by Alex Nichiporchik (tinyBuild GAMES) about the most recent promotion of SpeedRunners in Steam.

Alex Nichiporchik, SpeedRunners, gamedev, indiedev, steampromo, steam, indie games, indie game, tinyBuild GAMES, sales

This weekend was the biggest promotion for SpeedRunners ever. We reached the top #8 best sellers on Steam, had over 300k new players join, and 200k of them made it to Level 5 in-game. It was a Free Weekend + 67% discount.

The discount drove the game into <$5, dominating that price range. The Free Weekend made the game appear in everyone’s steam library for the weekend. People who would otherwise never try out SpeedRunners now got hooked.

With the influx of new players, our Steam User Reviews dropped by only 1% (was 95% positive, now 94%) and peaked at over 17k concurrent players. This is not free to play, this is a premium game that people pay money for.


Alex Nichiporchik, tinyBuild GAMES

Alex Nichiporchik, SpeedRunners, gamedev, indiedev, steampromo, steam, indie games, indie game, tinyBuild GAMES, sales

These are incredible results for such a small team and such a small indie title. It should be mentioned, however, that SpeedRunners enjoyed relative success in terms of sales. On March 2015 we reported that the game sold over 600,000 copies while in Early Access. Alex commented on the achievement back then:

All the money earned from sales of No Time To Explain were invested in SpeedRunners about 2 years ago. The game performed incredibly well. We’ve started to earn money very early, almost a couple of days after Early Access release.
I love how the people dig the simple and competitive design of SpeedRunners. To market the game we did a lot of work with players. We’ve started to spread the word in 2011, during the release of No Time To Explain. So people knew about the title.
Right now we’re trying to build a studio in Holland. This company will help developers to port their games on consoles. Our first console product (No Time to Explain remake) will be released in June 2015. We will continue to port games from other developers. Work on the console version of Speedrunners will start in winter 2015.


Leave a Reply

Be the First to Comment!