Maxon Acquires Redshift

Maxon, the developer of professional 3D modeling, animation and rendering solutions, announced the acquisition of Redshift Rendering Technologies, Inc., developers of the Redshift rendering engine. Redshift is a powerful and flexible GPU-accelerated renderer, built to meet the specific demands of contemporary high-end production. Redshift offers an extensive suite of features that make rendering complicated 3D projects remarkably faster than traditional rendering solutions. Redshift is available as a plugin for Maxon’s award-winning Cinema 4D and other industry-standard 3D applications.

Art by Piotr Tatar

Rendering can be the most time-consuming and demanding aspect of 3D content creation, said David McGavran, CEO of Maxon. Redshifts speed and efficiency combined with Cinema 4Ds responsive workflow make it a perfect match for our portfolio.

Weve always admired Maxon and the Cinema 4D community, and are thrilled to be a part of it, said Nicolas Burtnyk, Co-founder and CEO, Redshift Rendering Technologies. We are looking forward to working closely with Maxon, collaborating on seamless integration of Redshift into Cinema 4D and continuing to push the boundaries of whats possible with production-ready GPU rendering.

Redshift has made a name for itself as an indispensable rendering solution for respected companies like Technicolor, Digital Domain, Encore Hollywood and Blizzard. Noteworthy projects where Redshift has been employed for VFX and motion graphics include Black Panther, Aquaman, Captain Marvel, Rampage, American Gods, Gotham, The Expanse, and more.

For more detailed information and a FAQ, visit the Maxon site.

About Redshift Rendering Technologies

Redshift Rendering Technologies Inc. develops production-ready GPU accelerated rendering software. With industry leading performance, Redshift makes the production of high-quality visual effects, animation and motion graphics faster, more economical and more accessible.

About Maxon

Headquartered in Germany, Maxon is the developer of Cinema 4D, recently recognized by the Academy of Motion Picture Arts and Sciences with a Technical Achievement Award. Maxon software solutions are used by creative professionals worldwide to produce VFX for film, broadcast motion graphics, game cinematics, product designs, medical illustrations, architectural and industrial visualizations, and more. Maxon is part of the Nemetschek Group.