Xsolla Reveals New Product Suite

Xsolla, the one-stop-shop for developers to create, monetize and scale video games globally, will launch its new product suite next week at E3 2018 in LA. Xsolla’s existing Pay Station solution will now team up with Xsolla Partner Network, Xsolla Site Builder, Xsolla Store, Xsolla Login, and Xsolla Launcher. The suite creates a seamless ecosystem for any industry player to access the tools and services necessary for success.

Image Credit: Xsolla

The team of Xsolla, all long-time gamers themselves, have been creating solutions exclusively for the gaming industry for years now. The team has all the necessary perspective, experience and data to solve unique challenges developers, publishers, and platform partners face when trying to monetize games worldwide. The announced suite lets customers do several things: manage affiliate and influencer programs, build and manage branded websites for reaching players, sell virtual and physical goods from a centralized storefront, and more. 

“So many video game creators – from the smallest independents to the largest enterprises – lack easy access to the products and expertise they need to deliver games globally on day one,” pointed out Aleksandr Agapitov, CEO and founder of Xsolla. “We have worked for the last 13 years to democratize gaming, and our new suite represents a huge step forward for our organization and for the industry.”

Image Credit: Xsolla

The company is also launching the industry’s largest B2B marketing campaign for the game development community to support the release. The $8 million global spend is said to blend print and online buys, along with sponsorships at 25-30 gaming industry shows around the world.

“Given the easier access to technology these days, the barrier to entry is low, but the barrier to success is higher than ever. Xsolla is here to level the playing field, providing anyone access to the tools for success for their games’ entire life cycle” said Nathalie Lubensky, Chief Marketing Officer for Xsolla. “Partners can also choose products a la carte to fill gaps in their organizations, all for no upfront costs. Xsolla solutions extend any team’s ability to launch, sell and grow.”

Image Credit: Xsolla

Xsolla will give more details on the new product suite at E3 2018 (June 12-14, 2018), at the Los Angeles Convention Center, Concourse Hall room #8605 and at the JW Marriott L.A. Live, Platinum Ballroom. You can find more details on the official website.