The GDC clip is basically him talking on others people work completely unrelated to what he's supposed to sell. High five!
Alexander Novikov has shared a step-by-step guide to creating stylized grass in Substance Designer 2017.1.4. The artist explained some of the tricks he used and shared tips on generating procedural materials in Designer.
Stylized look in Substance Designer might not be the most popular thing, but it is always great to learn something new, right?
Make sure to check out the artist’s portfolio here.