As a global leader in the gaming industry, Japan has been instrumental in the development of popular gaming franchises, such as Super Mario, Pokemon, and Final Fantasy, among many others. This research will provide valuable insights for game developers, marketers, and industry stakeholders looking to enter the Japanese gaming market.

In this article, we will take a closer look at the current state of the gaming industry with fresh eyes, explore game development trends for 2023 and how these emerging technologies are likely to bring changes to the gaming market. Read on to learn more!

Playtesting is a crucial step in the game development process. With the rise of the cloud, the increase in users from 160.2 million in 2021 to 220.2 million in 2023, as well as the growth in market capitalization from $1.3 billion in 2021 to $2.3 billion in late 2022, playtesting in the cloud is becoming a popular option for game developers. This research will discuss the advantages and disadvantages of playtesting in the cloud and provide insights into the current supply and demand of cloud playtesting solutions.

In this research, 80 Level Research team aims to present insights on the consumer market in Africa (the economy, game audience and their preferences, and also payments solutions) in order to equip the region's development decisions with facts.

In this research, the aim was to dive deeper into the way business in game development is done in African countries. What countries to look at first if you want to enter the African market? What business opportunities and future prospects lie on the continent? 

80 level research doesn’t get tired of researching futuristic topics and is happy to reveal another exciting research: The use of AR doesn’t stop with games and entertainment (like Pokémon GO) and filters and masks on Snapchat or Instagram. Brands use AR for marketing and retail distribution, which changes customers’ experience by adding another interaction between a brand, its products and the end-user (consumer).

To run a business in China, a lot of aspects and peculiarities have to be taken into consideration to be successful on the market. Because Chinese culture is different from what Western businessmen do, misunderstandings and misconceptions are inevitable for inexperienced and poorly informed businessmen.

80 Level Team did research to learn more about the game development industry in Turkey. This report defines some unique features and development directions of the local market and uncovers what is like doing business there.

The 80 Level Research team presented a new report where it explored the indie games genre and closely looked at its audience trying to understand who indie gamers are, what fuels their drive to play, which game attributes lead to purchase, and more.